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At the LEGO® store Charlestown, everything is AWESOME!

When the LEGO® store in Charlestown opened its doors, we knew it was going to be awesome. As you enter the LEGO® certified store, you’re led through a rainbow-coloured euphoria of bricks. Well, that’s if you’re brick crazy like most kids. Although I have to say, it’s pretty amazing from an adult’s perspective as well. We found the staff all very welcoming and eager to help with all the questions we threw at them.

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What you’ll find in store

Where do I start? One of the most exciting things about this store is the variety of LEGO® sets. Yes, some of them are extremely expensive, but they would also take a lot longer to build. You’ll find sets for all the popular ranges, like Technic, Harry Potter, City, Friends, Mario, Star Wars, Ninjago, Superheros, and so much more.

Each store has its own featured display unique to the local area. You’ll see a giant 3D fisherman reeling in a large boot, which we like to believe represents Lake Mac. On the wall, stretching from floor-to-ceiling is a giant mosaic LEGO® mural. It consisted of 18,000 bricks and took Brickman and his team 178 hours to build. It features a coastal scene from Nobbys headland, so make sure you stand back from across the room to take it in.

Immersive store experience

  1. Their signature Pick a Brick Wall (fill up a cup of bricks)
  2. Build Your Own Minifigure™ stations 
  3. LEGO® play tables
  4. Brick engraving (ask the staff for this)
  5. Large LEGO® range, including hard-to-find products
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From the kids’ perspective

It was unanimous that seeing new LEGO® sets they hadn’t come across before was a huge highlight. They loved how some sets were on display to see what they contained and the size of the finished product. Build Your Own Minifigure™ station was a hit. For each figurine, you can choose a bottom, top, head, hair/hat, and an accessory. There’s also a huge range of Technic products in store for the advanced builder.

Definitely a great experience, and you can never go wrong with LEGO® as a gift. They have gift cards that increase in multiples of $10, and you can join their loyalty program to earn in-store dollars, which accumulate each time you make a purchase. Check here for the location: LEGO store, Charlestown

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